CREATING MULTIPLE TOUCHPOINTS
We integrated our board game into both digital (social media) and physical scale experiences. All of these mediums lend themselves to experiencing content differently. The digital version of our concept is suited to a scrollable Instagram platform. The installation experience of our concept had to be communicated in a way that would lend itself to experiencing each data point in any order.
SOCIAL MEDIA CAMPAIGN
Each day we engaged with the Santa Monica community about the project by posting findings, using pictures from the community as part of the INSTA-GAME board.
We designed our Instagram layout to look like an infinite game board.