© 2019 by Margaux Reynolds

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How do you start

transforming

your organization?

Process

How we do

our work

ResourcesStuff to do

our work

Values

Guidelines for 

our work

Tools & Frameworks

User Centered

Insighting

Agile

Iderating

Creative

Ideating

Wet Market Challenge

How might we create an offering for a shopper at the Tekka Center wet market in Singapore? 

User Centered

Insighting

Agile

Iderating

Creative

Ideating

User Journey

Each team was assigned a persona in order to build empathy for the shopper: What are their needs, must haves and 

delights?  Insights about the user in this context were captured in a framework.

User Centered

Insighting

Agile

Iderating

Creative

Ideating

Pattern Breaking

How do you motivate your team to think and act differently? Small activities were used to encourage a child like mindset; to stay curious, uninhibited, open minded, and experimental.

User Centered

Insighting

Agile

Iderating

Creative

Ideating

Constraint Building

We showed our group how to use constraints strategically to search for novel, non-obvious and essence-driven solutions. Finding atypical solutions can lead to finding new product categories.​

User Centered

Insighting

Agile

Iderating

Creative

Ideating

Creative Remix

A structured approach to generate many distinct ideas to a given problem.

 

Identify category challenges and flip them to create opportunity directions. Crossing these opportunities with novel concepts/directions helps create fresh perspective for possible solutions.

User Centered

Insighting

Agile

Iderating

Creative

Ideating

Idea Selection & Evaluation

The goal of concept selection is not to choose the “best” concept but to deveop the most promising concepts.

User Centered

Insighting

Agile

Iderating

Creative

Ideating

Iterating Basics

Iterate fast and often in order to succeed sooner. Making ideas tangible through prototypes is crucial to enable iterations. Learn early what the problems are, so they can be avoided/fixed.