Live Beautiful
A NEW WAY TO SEE YOURSELF
Avon 360 is a system of self-reflection and self-improvement that incorporates tracking and analysis across a user’s lifestyle, for meaningful self improvement.
Summer 2017
Branding, Strategy
TRACK:
WEARABLE TECHNOLOGY PATCH
(2025)
Wearable technology patch tracks stress, sleep and activity through PH, sweat and heart rate.
TRACK:
SMARTPHONE
The system can pull data from what the user already tracks on their smartphone, including food, calendar, contact and task data.
ASSESS:
SMART MIRROR INTERFACE
(Year 2025)
Smart mirror interface maps relationships across the 6 dimensions of emotional and physical health and shows the relationship between the different dimensions and what is contributing to each.
The interface leads users through an analysis of the different dimensions of wellbeing of the previous day for improvement and provides actionable suggestions for self-improvement. The users interact with the mirror through gesture control.
CONSULT:
NEW AVON CONSULTANT
The Avon consultant is your personal life coach.
Data from the 360 interface is
pushed to your consultant, who assess and make suggestions for improving your lifestyle.
IMPROVE:
NEW PRODUCT LINE
Feed your beauty
Food for your skin and mind health. Products based on the fundamentals of nutracosmetics and adaptogenics. Products made with superfoods and skin-enhancing extracts, like pearl, spirulina
and active cultures, that can be eaten
directly or used as ingredients for cooking. Ingredients that work to create beauty from the inside out.
INTELLIGENT PACKAGING
(Year 2030)
The nutrition label on the packaging is printed on a flexible LCD film, a technology which is currently on the market
in other applications like smart phones and watches.
By scanning their phone to the QR code, the packaging updates, so users can see how each food item relates to their daily intake, in order to budget their requirements and stay on top of their goals.
VALUE PROPOSITION
Direct Sales for the Digital Generation:
Avon strives to provide an empowering cosmetics experience for all; products that integrate purpose with personalization, activated by a future generation of independent representatives, through digital integration.
BRAND HERITAGE
Avon is an American international manufacturer and direct selling company in beauty, household, and personal care.
Founded in 1886 by Door-to-door salesmen David H. McConnell as the California Perfume Company. In 1939, The company was renamed Avon. Avon is steeped in tradition and grounded by its vision to be the company that best understands and satisfies the product, service and self-fulfillment needs of women.
CONSUMER ARCHETYPES
USER RESEARCH
I interviewed and observed users in order to understand who Avon's prospective customers are; the respective archetype's pain-points needs and wants.
KEY INSIGHT
Users consider nutrition, physical activities and mental health in their cosmetic regimen, because they value a more comprehensive idea of wellbeing, than just topical products.
BEAUTY FROM WITHIN
It's not enough to look beautiful.
The future of beauty is wholistic.
STRATEGY | BRAND ATTRIBUTES
Core brand experience attributes used to drive all touch-points between the Avon brand and the
target audience through products, services, marketing and sales channel strategies.
10 YEAR MULTI-TOUCH-POINT
STRATEGY ROADMAP
